
WHY
Powerful as a collective
Creative in all Aspects of a Project
We put our clients needs first
We are passionate about success
We unlock Potential in each project

HOW
Collaborative
Organized & clear communication
Focus on what is Important
Ensure clear goals are set
Take one step at a time

WHAT
Operational Advisory Services
360° Concept Development
360° Operational Management
Quality Assurance & Food Safety
Training and Mentoring
Digital Infrastructure Management
Welcome to Craft Hospitality Group
Defining Experiences
Hospitality requires visionary thinking and action to lead the pace of constant evolution and change. This collaborative team of global experts have come together to curate and deliver projects that simply outthink.
Each craft maker is a proven talent; through collaboration they bring powerful solutions across the F&B, hospitality and retail sectors. they transform ideation to reality making the unconventional conventional, filling space, creating memories, realizing dreams, building vision.
Founders
Like-minded, passionate global hospitality experts focused on results
ANDREW MORROW
Brand Development, Operations | Budgeting | QA and Systems AnalysisDUNCAN FRASER-SMITH
Concept Soul-utions | Creative | Development | ImplementationCHRISTIAN ABELL
Concept Development | Diagnostic repositioningWhat We Do

CONCEPT CREATION
Restaurants
Hotel Venues
Bars
Lounges
Clubs

VENUE MANAGEMENT
Complete management Solutions
Operational Oversight
Short and Long Term

MARKET RESEARCH
Feasibility Studies
GAP Analysis
Financial Studies
Peer Review
Restaurant positioning

DESIGN AND PROJECT MANAGEMENT
Interior Design
BOH/ Kitchen Design
Project & Cost Management
Civil Project Management

ANCILLARY SERVICES
Training
Quality Assurance
Food Safety
Advisory Services
Franchising
Strategy
Get In Touch
Contact Info
4202 Platinum Tower
Jumeirah Lake Towers
m: (+971) 50 453 5965
t: (+971) 4 447 0370
Jessica.single@wearelxa.com
Mon-Fri: 10:00-18:00
Sat-Sun: 10:00-14:00