A branding project that was taken on by Craft as part of The Waldorf Astoria, Palm Dubai’s plan to overhaul underperforming F&B venues. With a brief to focus the brand on a UK hunting concept, we directed the brand towards the Fox as its hero, inspired by the playful tone of Roald Dhal’s Fantastic Mr. Fox
Project Details
- Category: Branding & Concept Development
- Client: Waldorf Astoria
- Location: Dubai Palm Jumeirah
