CRAFT
PROJECT INFORMATION
PROJECT: Lagom
LOCATION: City Walk Dubai
CLIENT: La Ville City Walk
SCOPE: To create a brand and concept inspired by a Scandinavian 3 day part venue
The Concept:

A venue that opens from morning to night. Activated from 6:30 AM through to late evening, it brings together a bakery led cafe, a relaxed work hub, a bar, lounge and a series of terraces and outdoor spaces.

The Café
A café should move at the pace of its guests. Sometimes quick and familiar, sometimes slow and unplanned, it offers comfort through consistency, a space where regulars gather and newcomers instantly feel at ease.

The Bar
As the day softens, the atmosphere follows. The bar becomes a place of gentle transition, serving thoughtful drinks that suit conversation rather than occasion, encouraging guests to linger without formality or excess.

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